Accountability makes a difference.

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“Accountable: subject to the obligation to report, explain, or justify something; responsible; answerable.”  Just the act of holding someone accountable can make a huge difference in their performance.  Example: I have a client who for over a month had promised me that she’d make her lead generation calls.  We even wrote down the days and times she’d make the calls.  Then on our every-other-week calls, she’d report in on her progress, which, to be honest, wasn’t very good.  I had thought that the accountability of the calls would be sufficient to motivate her to keep her word.  Well, it wasn’t.  So we made one small adjustment: she again made the promise to make the calls, specified the date and time, but this time I told her she had to email me as soon as she was done with the calling!  We weren’t going to wait for 2 weeks to go by this time.  Well, guess what?  Just a few hours ago she emailed me to say she had done her 2.25 hours of calling, had 7 conversations with her database, and had produced 1 possible lead!  Amazing what accountability can do.  So here’s my suggestion: find a buddy, or get an accountability partner, or hire a coach (shameless self-promotion, I know) and hold yourself accountable to a higher standard than before.  I promise that you’ll thank me later. 

P.S.  Just in case you’re wondering, I have 3 coaches that I’ve hired to work with me to hold me accountable (business, sales, and marketing coaches, all with different perspectives and different approaches).